Pixie Lott named new face of Steffi Love
Toy manufacturer Simba Smoby Toys Ltd has unveiled Pixie Lott as the new face of Steffi Love. The fashion dolls are aimed at girls aged 5-10, with 20 million units being sold in the past few years. Pixie was chosen by Simba Smoby Toys because she 'ticked all the boxes and above all had the right wholesome look.' Click here to watch a behind-the-scenes commercial.
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